In my role as a Senior Graphic Designer in the marketing team at Oaks Hotels, Resorts, and Suites, I contributed to the development of a national campaign aimed at boosting accommodation bookings across Australia during the off-season, which typically spans from the end of summer to the beginning of winter. Together with our agency partner Ravel, we produced a suite of mostly digital and some print assets, using imagery that we had created for the campaign.
To enhance the campaign's impact, I suggested incorporating animated assets for social media advertising, which was a first for Oaks Hotels. I took charge of designing and producing the motion graphics, which were subsequently used in various digital channels to promote our accommodations to a broader audience.
