Pitch Camp Web App

Project Overview

Pitch Camp, a company specializing in strategic pitching education, partnered with Hyper Theory to evolve their in-person workshops into a comprehensive digital experience. This case study explores the development of Pitch Camp's Web and Mobile applications, building upon the existing VR platform that is still in Beta testing.
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Challenge

The primary challenge was to adapt the existing VR experience into web and mobile formats while enhancing functionality and user experience within budget constraints. Additionally, the project required an improved design system to ensure consistency across both Web and Mobile.
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Solution

As the lead designer, I focused on several key areas:

• Enhanced Tutorials: Developed more detailed, user-centric tutorials that clearly differentiated between “Easy” and “Hard” difficulty levels and user goals.
• New Features: Introduced innovative elements such as audio review and download capabilities, performance tips, and a "Random Pitch" option for quick engagement.
• User Experience Improvements: Incorporated calming animations to help users prepare for their pitching experience.
• Collaborative Development: Worked closely with Unity developers and 3D artists to ensure feasibility and visual consistency.
• Comprehensive Design System: Created an extensive design system in Figma, expanding from 40 pages for the VR experience to 114 pages for Web and Mobile apps.
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Process

The development process involved:

1. Analysing the existing VR experience and identifying areas for improvement
2. Conducting user research to understand needs and pain points
3. Designing new features and enhancements within budget constraints
4. Collaborating with developers and artists to ensure technical feasibility
5. Creating interactive prototypes and a comprehensive design system in Figma
6. Presenting designs to the client and incorporating feedback
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Results

The project resulted in:

• A fully-designed Web and Mobile application, expanding Pitch Camp's digital offerings
• Positive client reception to new features and design consistency
• A robust design system facilitating future development and updates
• The project is currently in Beta testing, poised for public release
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Conclusion

This project demonstrates the successful transformation of an educational experience from VR to Web and Mobile platforms. By focusing on user needs, introducing innovative features, and maintaining design consistency, we created a comprehensive digital solution for Pitch Camp that expands their reach and enhances their educational impact.